Seminar “Made in China 2025”

Rabobank Head Office, Utrecht

November 20 @ 15:00 – 18:00

The Netherlands China Business Council, Rabobank and the Cheung Kong Graduate School of Business (CKGSB) will jointly organise a seminar on the “Made in China 2025” plan that was unveiled by China in 2015 and that is now  being implemented on a grand scale.

Special guest speaker at the event will be Mr. Bo Ji, Vice Dean of the prestigious Cheung Kong Graduate School of Business (CKGSB) . This Beijing based univesity also has campuses in London and New York. CKGSB has some 15.000 alumni of whom two-thirds have earned  the title of Chairman/CEO of  a large Chinese company (a.o Jack Ma of Alibaba and the CEOs of Sinopec and Tencent). The curriculum of the university is focussed on creating awareness among the Chinese Business Leaders of western thinking.

The meeting will be chaired by Mr Jochum Haakma, Chairman of the Netherlands China Business Council.




NCBC Signs MOU with CCOIC during Opening Ceremony Yili Innovation Centre in Wageningen

NCBC Vice Chairman Boudewijn Poldermans signed an MOU between the Netherlands China Business Council and the China Chamber of International Commerce at the Sino Dutch Business Council Meeting, held in Wageningen on 12 September.




of the NCBC (荷中商务理事会)

Distinguished guests from the CCOIC, the Yili Group and the Chinese Embassy in the Hague,

Ladies and gentlemen,

It is a distinct pleasure for me to address you this afternoon. My name is Boudewijn Poldermans (包德文).  I am a sinologist (汉学家), entrepreneur and consultant,  and I have been active in trading, banking , investment consulting and advisory services in China, Hong Kong, Taiwan and Vietnam, altogether for more than 40 years.

I have worked and lived in China for 20 years, and I have had the privilege to witness the re-emergence of the Middle Kingdom from within, since the early 1980ies.

Our generation and the generation before us, have been focusing their attention mostly on the United States and other Western countries. We are now living in an era, where a major shift is taking place, an irresistible shift of global power and economic activity to China and East Asia, the implications of which are not yet fully appreciated and addressed by many businessmen in the West !

China is returning to the centre stage it has occupied for 18 centuries before the emergence of the West.  China has to a certain extent absorbed Western best practices in many areas, similar to market economics, to the embrace of innovative science and technology, to meritocracy and the rule of law. And the country has increasingly  become innovative in its own way as well. Its rise is unstoppable.  By 2025 China will be the biggest economy in the World !

This afternoon I address you in my capacity as vice chairman and Board Member of the Netherlands China Business Council, the NCBC (荷中商务理事会)

Let me briefly explain what the NCBC stands for.

Founded in 1964, the NCBC is one of the oldest and largest independent and non-profit bi-lateral business councils in the Netherlands.

NCBC’s mission is to actively promote and expand two-way trade and investment, economic cooperation and mutual understanding between the business communities and public sectors of the Netherlands and China, through its longstanding and extensive official and business network in China and Europe.

For more than 50 years, we have helped hundreds of companies to successfully engage with selected counterparts, and build and expand their business in and with China. We organize business-focused activities and training courses for our members on a regular basis and help both small and large Dutch and Chinese enterprises to succeed in entering or expanding their business in the Chinese and European markets.

During the many years of its existence, the NCBC has been honoured to host, or co-host many business conferences in the Netherlands and China, among others for President Xi Jinping and HRH King Willem-Alexander of the Netherlands, and we have received many visiting official and high level business delegations from China.

On behalf of the Board of the NCBC it is great pleasure for me to be able to sign, in a few minutes a MOU with the China Chamber of International Commerce with the aim to further expand and deepen our relationship with CCIOC, and with the business community and related government agencies in both China and the Netherlands.

We are looking forward to a very fruitful and mutually beneficial cooperation !

Let me conclude by wishing you a very successful afternoon with fruitful discussions, and if there is anything, I, or the NCBC can help you with, please let me know.

Thank you for your attention !



NCBC Vice Chairman Boudewijn Poldermans Speeches at opening Yili Innovation Centre

12 September, Wageningen

SPEECH by BOUDEWIJN POLDERMANS (包德文), Vice Chairman of the Netherlands China Business Council (荷中商务理事会)during the opening ceremony of the  Yili Innovation Center Europe in Wageningen on 12 September 2018

Distinguished guests from the Yili Group, from the Chinese Embassy in the Hague, from the China Chamber of International Commerce and from Wageningen University,

Ladies and gentlemen,

On behalf of the Board of management of the Netherlands China Business Council, of which I am the Vice chairman, I would like to express our heartfelt congratulations to Yili Group, to Mr. Gerrit Smit and his team with the establishment of the Yili Innovation Center Europe, here in Wageningen. The fact that Yili Group has chosen Wageningen University – the number one Agricultural University in the world – to set up a research and development center, underlines the fact how much importance is attached by Yili to cooperate with a widely regarded top Dairy Campus and R&D institution. Out of the top 40 food and drinks companies in the world, 12 have R&D centers in the Netherlands. Food safety and food quality management are definitely the strengths of the Dutch food chain.

The Netherlands is a dairy country. The dairy sector is one of the most important engines of the Dutch economy. Our climate and soil are ideal for grass and dairy cows. The Netherlands has a long tradition in the production of milk, yoghurt, butter and cheese. The strong internationally oriented business model we see in dairy today has been built over more than 150 years. The “Sustainable Dairy Chain”, a coalition between dairy companies and dairy farmers who work together towards a dairy sector that strives to achieve climate neutrality, continuous improvements in livestock health and welfare, preservation of grazing, and protecting biodiversity and the environment.  Every year, the independent Wageningen Economic Research publishes a sector report to monitor progress with regard to the realization of the stated goals, with special attention to quality control.

Ladies and gentlemen,

It is understood that one of the main reasons this center has been established is to achieve a perfect product to market fit in China.

I wish the people working at the Yili Innovation Center Europe office, the best of success in working together with their Chinese colleagues, in bridging the cultural differences between the Chinese and European minds and markets, and in developing innovative products that fit the Chinese taste and will improve the health of the people. All this will undoubtedly increase the market share of innovative dairy products in China !

If there is anything where we, as NCBC can be of assistance, please feel free to contact us.

Thank you very much for your attention !




Asian Dairy Giant Yili Opens New Innovation Center in the Netherlands

State-of-the-art facility on the Wageningen University and Research campus is the base for Yili’s European R&D

On 12 September, Yili, the largest dairy company in Asia, opened its new Innovation Center Europe in the Netherlands. The new facility is located in the PlusUltra building on the campus of Wageningen University and Research. From here, Yili will coordinate its European R&D activities.

The opening event carrying the theme ‘Connect to Innovate’ was attended by a large Chinese delegation and  international representatives from over 40 universities, knowledge institutes and companies.

New center reaffirms commitment to the Dutch dairy ecosystem

The new center replaces Yili’s original European Innovation Centre which was opened in Wageningen, the Netherlands in 2014. It was the first foreign innovation centre of the Chinese dairy sector, and was set up with the aim of expanding and strengthening cooperation with European companies, the Netherlands China Business Council, universities and research institutes.

During the opening event the CEO’s of Yili and Wageningen University and Research shared their views on the importance of international cooperation in the dairy sector. The mayor of Wageningen underlined the importance of the Yili Innovation Center Europe for the region.

To mark the importance of research in food and nutrition, a PhD award was granted to a promising PhD student who carried out an excellent study in the field.

Hubs for international cooperation in dairy sector

Since 2016, Yili also has an R&D center in New Zealand, from where it coordinates activities for the Oceania region. Yili regards its R&D centers as the pillars of its innovation network where it works intensively with regional partners along the value chain in the fields of nutrition and health, product and process technology, food safety and farm management.

About Yili

Yili Industrial Group Co., Ltd is Asia’s largest dairy producer. The company was founded in 1956 and is headquartered in Hohhot, the capital of the Chinese autonomous region of Inner Mongolia.

Source: Yili

13 September 2018


De Chinese zuivelgigant Yili opende op 12 september een nieuw kantoor in Wageningen. Het kantoor is gevestigd in het PlusUltra gebouw op de campus van Wageningen Universiteit en Research. Het zogeheten Yili Innovation Center Europe maakt onderdeel uit van het grootste zuivelbedrijf van Azië.

In het kader van de opening van het kantoor werd er op 12 september een internationaal  Opening Event georganiseerd met het thema: ”Connect to Innovate”. Tijdens het event zullen de CEO’s van Yili en Wageningen Universiteit en Research hun visie delen over het belang van internationale samenwerkingen op het gebied van zuivel.

Het event werd bijgewoond door een grote Chinese delegatie, ook waren er vertegenwoordigers van ruim veertig verschillende universiteiten, the Netherlands China Business Council, kennisinstituten en bedrijven aanwezig zijn.


Het Chinese Yili opende in 2014 zijn eerste buitenlandse zuivelfabriek in Nieuw-Zeeland en is in 2014 gestart met het Europese Innovatie centrum in Nederland. Dit is het eerste buitenlandse Innovatie centrum. Het doel hiervan is om de samenwerkingen met Europese bedrijven , universiteiten en onderzoeksinstituten op meerder manieren uit te breiden