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Workshop ‘Servicing Chinese Tourists’

28 November 2017 @ 09:00 - 17:00

In preparation to 2018 EU-China Tourism Year, the EU SME Centre together with the Belgian-Chinese Chamber of Commerce and the COTRI China Outbound Tourism Research Institute invite you to the one-day workshop on Servicing Chinese Tourists on November 29th, in Brussels.

The workshop, led by Prof. Wolfgang Artl, will give you practical insights on how to find the right approach to Chinese tourists and begin a sustainable and successful engagement with them.

It will enable you to:

  • adapt tourism and retail products and services;
  • develop adequate strategies;
  • facilitate quality assurance.

Furthermore, it offers deep insights into the characteristics, expectations, motivations and needs of Chinese travellers, enabling tourism service providers to deliver high quality the Chinese way.

To register, fill in the form that you find here, within November 23rd.
Participation fee is 300€ (VAT excl.) for BCECC members and 350€ (VAT excl.) for non-members.

Want to know more? Click here!


About the Trainer

Prof Wolfgang Artl, founder and director of COTRI

Wolfgang Artl fist visited PR China in 1978. From 1991 until 1999 he was the owner of his own inbound tour operator China-Europe with offices in Beijing and Berlin. In 2004 Wolfgang Artl founded COTRI. He is Professor of International Tourism Management at West Coast University of Applied Sciences Germany (Heide) and visiting professor at universities in China, UK and New Zealand. He is furthermore a member of the United Nations World Tourism Organization (UNWTO) Panel of Tourism Experts.

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