Understanding China Conference: 29–30 October 2024

Dear NCBC-member,

We are delighted to invite you to attend EUSME’s annual flagship event, the Understanding China Conference, on 29 and 30 October 2024. You can now register to join the event in Brussels or online.

The first day will bring insights from policymakers, economists, industry experts, and think-tank analysts into EU-China trade relations, China’s economic outlook, the current policy environment, green technology’s rise and trends, and how these factors impact European SMEs. 

On the second day, they will narrow in on business information and best practices for SMEs in China. Presentations will include an assessment of free-trade zones and new recommendations on IP protection, with case studies of enterprises already active in the Chinese market.

Tuesday 29 October

China’s Economic Outlook

EU-China Trade Relations

China Policy Environment and Business Confidence

Green Technology

Networking Cocktail

Wednesday 30 October

Assessing Free-Trade Zones in China

IP Protection – New IPR Insights for SMEs

Case Studies of European SMEs in the Chinese Market

About the Understanding China Conference

The Understanding China Conference is a two-day annual series of keynote presentations, panel discussions, and workshops organised since 2011 by the EU SME Centre. The Conference’s objective is to inform stakeholders on the most recent developments and trends observed in China and discuss potential impacts on European small and medium-sized enterprises.

This event has been developed for intermediary organisations in Europe such as government agencies, industry associations, business support organisations (BSOs), trade promotion organisations (TPOs), chambers of commerce, and clusters.

Participation is free of charge and all sessions are organised in English. Ask our EU Partnerships Manager Davide Orlandi your questions about this event by email at: davide.orlandi@eusmecentre.org.cn