The Board


Jochum Haakma – Chairman

Jochum Haakma, a lawyer by education, former career diplomat and expert in a.o. Trade and investment Promotion, served at a number of Dutch Embassies and Consulates General abroad, a.o. in 1986 as Commercial Counselor to The Netherlands Embassy in Jakarta. In 1989 he moved to the private sector, as Director of the Indonesian Netherlands Association (in fact the Indonesian-Netherlands Chamber of Commerce) in Jakarta.

In 1995 he followed a post-doctorate course at Harvard Business School.

From 1997 until 2006 he served as Consul General in Hong Kong/Macao and Shanghai respectively. In 2006 he was appointed Managing Director of the Netherlands Foreign Investment Agency (NFIA), the executive organisation of the Ministry of Economic Affairs in The Netherlands.

In September 2007 he moved again to the private sector and was appointed Global Executive Director Business Development of the TMF Group BV in Amsterdam, where he was responsible for business development and branding of TMF worldwide. TMF Group is a global independent management and accounting outsourcing firm with more than 130 offices in over 80 countries. He resigned from TMF in 2018.  Mr Haakma is also past Chairman of the China Group of the HFC (Holland Financial Centre) and past President of the Europe Council of the NCH. He is former Chief Advisor Public Affairs European Region for Huawei Technologies Co Ltd., one of the biggest telecom infrastructure suppliers in the world and for many years he wrote a monthly column about cultural differences in the China Times newspaper.

Concurrently he is Chairman of the Board of the EU-China Business Association (EUCBA) and Chairman of the Board of the NCBC (Netherlands China Business Council). Besides, he is one of the Vice Presidents of the Board of Directors of AmCham, Board member of ENACTUS, member of the International Steering Committee of Nyenrode University, Advisory Board Member of ChinaLux, Advisory Member of a number of China related institutions and a frequent guest speaker or commentator in the media on Asia related affairs. 

He is also Non-Executive Director Amesto Global LLC and Member of the Board of Ambassadors of Hemingway (Corporate Finance Professionals).

In 2012 he received an honorary Doctorate Degree of the European University in Barcelona (Spain).

Boudewijn Poldermans

CGCB International

Boudewijn Poldermans is sinologist, entrepreneur and consultant. His career spans more than 40 years in academia and senior management positions in business- and financial advisory services, trade and investment consulting in China, Taiwan, Hong Kong and Vietnam, and strategic and political advice to European and Asian governments. Besides he was Honorary Consul to H.M. Queen Beatrix. He has represented and advised companies like Shell Chemicals, Dow Chemicals, Philips, AKZO, DSM, Damen Shipyards, IHC Holland, Gist Brocades, STORK, Océ, Wavin, Wessanen, Fokker, Lürssen and Heineken, and brings significant expertise to clients in research, M&A advisory services, lobbying, contract negotiations and out of court settlements. Since 2007 he has also advised many Chinese enterprises about forming strategic alliances, joint ventures and mergers and acquisitions. He has a vast network of personal relationships with top level business- and government contacts and is a regular speaker, lecturer or moderator at national and international universities, conferences and round tables involving management, economic, finance and political issues relating to China and Vietnam and is a regular radio and TV commentator. He has received broad education with multiple university degrees in Europe and Asia.

Jacco Bouw

Webpower & AgencyChina 

Jacco Bouw founded Webpower in 1999. During his professional career he focused on the development of the e-mail marketing and marketing automation-industry in The Netherlands and China. In China he collaborated with the Government to draft an anti-spam law for e-mail marketing and introduced the concept of marketing automation. Other concepts such outbound marketing and customer journey are also tailor made for Jacco.


Xiaojia Xu

XiaoJia Xu, an entrepreneur since 1999, advises about and establishes business relations between the Netherlands and China. She helps Chinese en European companies and institutions to find opportunities to develop their business in Europe and in China. She is Chairwoman of the China Department at the Royal Industrial Great Club (Koningklijke Industrieele Groote Club) in Amsterdam.
Her first PR project was a media campaign to announce the state visit of H.M. Queen Beatrix to China for the Dutch Ministry of Foreign Affairs and Radio Netherlands Worldwide in 1999. Since then, she has been responsible for promoting Dutch topics in China using local media. She arranged the first broadcast of the North Sea Jazz Festival in China to an audience of 400 million. In 2008, during the Beijing Olympic Games, she was responsible for the project “Business meets Pleasure” and, in cooperation with the Chinese Ministry of Education, provided accommodation, facilities, business activities and services for Dutch Olympic sponsors, athlete families and worldwide Olympic fans. 

She worked with companies/organisations such as Fugro, DAF Trucks, Henkel, G&D Currency Automation Systems, World Bank, Dutch Ministry of Foreign Affairs and Ministry of Economic Affairs, Ministry of Agriculture (China), Ministry of Education (China), the University of Wageningen and WWF.
She lived in China and the United States and currently resides in the Netherlands. She is fluent in Chinese, English and Dutch.

Marijke Everts

Van Drie Group

Marijke Everts is Director Corporate Affairs at the VanDrie Group. The VanDrie Group is the market leader in veal, calf feeds and calf skins. With a turnover of more than €2 billion, the company exports to more than 60 countries worldwide.
Everts, who grew up in Drenthe between 200 Texel sheep from her parents, opted for two studies in Utrecht: Law and Public Administration. After graduating, she worked as a lawyer at KIWA CMR. But the veal sector soon attracted attention. She has worked for the VanDrie Group for more than six years; initially as an Advisor, but since 1 January 2019 as a member of the Executive Board. Marijke Everts is responsible for all strategies, including sustainability policy, internal and external communication, sectoral advocacy, stakeholder engagement and maintaining and opening sales markets. By continuously working together with employees, cooperation partners, (international) governments, customers and NGOs, she represents the interests of all companies within the VanDrie Group, all over the world.