How to successfully sell products online in China – 19 March – Antwerp

The Flanders-China Chamber of Commerce and the EUSME Centre have the pleasure to invite you to a seminar focused on How to successfully sell products online in China. This event will take place on Thursday 19 March at 09h00 at the Port of Antwerp.

E-commerce and the efficient use of focused modest marketing budget have become key aspects to take into consideration for EU SMEs when developing their strategy in China. However, the lack of reliable and trustful information makes it difficult for businesses to make informed decisions. Small EU businesses should be particularly aware of the rapid growth of e-commerce platforms in China which has diversified the entry modes to the country, providing them with more channels to sell to the market.

This workshop is designed for brands, merchants, entrepreneurs and E-commerce practitioners with a solid interest in developing E-commerce projects in China in the coming future. Our expert will provide a clear and practical view of the e-commerce environment and options for EU SMEs in China and help companies assess the potential, costs, implications, advantages and disadvantages of each of those alternatives.

The following topics will be covered:

  • China at a glance
  1. E-Commerce market size and performance
  2. Market trends
  3. Chinese Consumers Behavior
  • Selling online in China
  1. Modes of Selling Online
  2. Third Party Platforms in China
  3. Cross Border E-Commerce
  4. Payment Methods
  5. Logistics


Luis S. Galán
, CEO and founder of 2Open China Ecommerce, will discuss the importance of e-commerce.Luis S. Galán is an expert in E-Commerce, Chinese ECommerce platforms (Taobao, Tmall and, European E-Commerce platform, AliExpress, Chinese digital marketing and business intelligence.


09:30 – 10:00   Welcome coffee and registration
10:00 – 10:20   Welcome and Introduction by Ms. Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce and by Luc Arnouts, Director International Relations & Networks of the Port of Antwerp
10:20 – 11:00   China at a glance
11:00 – 11:10   Q&A
11:10 – 11:20   Coffee Break
11:20 – 12:20   Selling online in China
12:20 – 12:30   Q&A and final discussion
Followed by a networking lunch.Practical Information:
Date and time: Thursday 19 March 2020 from 9h
Location: Port of Antwerp, Zaha Hadidplein 1, 2030 Antwerp
Price for members: € 95 (excl. 21% VAT)
Price for non-members: € 125 (excl. 21% VAT)


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