For European SMEs without local resources operating on the ground, participating in trade fairs in China remains an effective approach to meet potential business partners. However, without full preparation and a tailored strategy, taking part in a trade fair is unlikely to bring significant benefits to exhibitors in the short term.
This new report by the EU SME Centre aims to provide a comprehensive and practical overview, updated for 2024, of how they can get ready and maximize the potential benefits of participating in trade fairs in China.
Find the report here!
