Report “Guide to Trade Fairs in China: 2024 Update”

For European SMEs without local resources operating on the ground, participating in trade fairs in China remains an effective approach to meet potential business partners. However, without full preparation and a tailored strategy, taking part in a trade fair is unlikely to bring significant benefits to exhibitors in the short term.

This new report by the EU SME Centre aims to provide a comprehensive and practical overview, updated for 2024, of how they can get ready and maximize the potential benefits of participating in trade fairs in China.

Find the report here!